The Guild is a web series that parodies the growing world of online gamers. The series started out small and blossomed into a youtube hit. It has been an inspiration of sorts to watch the series grow over its three seasons into a more professional looking piece.
The Guild manages to turn a group of people sitting around playing a video game a visually interesting and very funny story. Additionally they were not legally able to use any footage of the game they are playing (it is never named), so the series must hold the viewer entirely through images beyond the computer.
Each episode starts with the main character "Codex" speaking to the viewer directly. This is done by making it appear that she is keeping some sort of webcam blog on her computer. This is a neat little narration style to remind viewers of what happened in the previous week. Often this is used during the rest of the episodes when a character is speaking to someone through the computer. Almost like a computer point of view.

I also like the way much of the show is lit. As seen above Codex's character tends to keep a nice rim of light around her hair. This works for her character since she is the typical 'do no evil' character, always trying to fix everyone else's problems. Also, her interiors are generally lit in warm amber tones with fairly soft lighting. However the antagonists...

...shown here are generally lit with more shadows. His eyes are in shadow with a nice light hitting his cheekbones, sort of giving him a more hallow look. I also like the light coming in through the blinds, makes the shot feel like a dungeon of sorts. Another example of showing characters personality through lighting and set can be seen here:

This character is very snarky, but the often her tough exterior is all about hiding her more soft, girly interior. So the background of her room with all of the pink and orange tones coming through contrast her actions.
The show has also started to make use of depth of field a lot. Such as here...

While he is in focus in the back, the foreground objects give a sense of the cluttered, messy and very teenager-boy type space he is in. Also, it is simply more visually interesting and provides a convenient way of creating depth.
Ultimately, the show is supposed to be funny, and in sequences like this the comedy is not in words but in the way the scene was shot and edited. The characters are going to a sort of show-down with another guild and this is done with several jump-cuts timed to music. It was also slowed down to be more dramatic.

Here they are shown walking into this sort of dark unknown territory.

And after a few fast cuts of them coming closer to the camera. I also like the trick of the frame within a frame using the doorway that they are about to enter.
And finally, of course showing the rival guild that has been picking on them this whole time. Since they are more 'powerful' they are shot with the camera low to give them a looming feel.

The show has evolved quite a bit and I look forward to what is in store for season four. It definitely stays true to the quirky personalities found in the online gaming world.